Writers' Ink at Caledon Public Library

A Tip for Self-publishers

book trailers at cinema

Book trailers can be a productive part of today’s promotional tools for our new books. Many look amateurish, but here’s a nicely done one put up on YouTube for ‘The Art of Work‘, a new non-fiction book by Jeff Goins. In associating this trailer with a number of spin-off products through a website for his book, Mr. Goins creates a complete social media campaign to sell his work.  In this era of minimal or no support from conventional professional publishers, this is how self-publishing can work well for new authors who feel we might prefer to go this route.

by Ian Keith Anderson

About Alton Chapter

The Alton Chapter of Writers' Ink meets the 1st Wednesday of the month from 6:30 to 8:30 pm at the Alton Branch.

One comment on “A Tip for Self-publishers

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Caledon Public Library

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