Salutary reading for those of us who need to do extensive research to write a non-fiction work focused on Canada, one of the world’s smaller English-speaking populations:- http://www.theglobeandmail.com/arts/books-and-media/the-harsh-reality-of-non-fiction-writing/article23229779/
‘..how to fund non-fiction? It’s somewhat of a paradox. “We are living in a golden age of non-fiction,” (John) Vaillant (Canadian literary journalist) says. The hashtag #longreads is a constant on Twitter, and there are more non-fiction prizes showering more money on Canadian writers than ever before. According to BookNet, Canada’s most recent Canadian Book Market Annual, six of the 10 bestselling Canadian-authored titles of 2014 were works of non-fiction.
Then why is it so cost-prohibitive for writers to produce it? “We have to remember how small the Canadian market is,” says Diane Turbide, Penguin Canada’s publishing director. “For a lot of serious non-fiction, the audience is maybe 3,000 to 5,000. And that is not going to earn a large advance.” ‘