“The bottom line is that managing a separate (social media) author page — unless you or your publisher is paying to build your fan base and promote posts to your fans — is almost a complete waste of your time, especially when you consider the number of books you can expect to sell”
When you have to make a choice about how to spend your writing time, choose your book first. Every. Single. Time. To approach your writing career any other way is a mistake.
— Stephanie Bane, “‘Platforms’ Are Overrated“
Note: We share this reading recommendation with our entire readership, but the ideas and suggestions here are targeted to authors, writers, and even NaNoWriMo participants whose primary goal is book publishing.
In our Recommended Reading series, we’ve focused on book recommendations, but I wanted to highlight a recent article in Creative Nonfiction by Stephanie Bane, “‘Platforms’ Are Overrated,” which might be of interest to authors, self-publishers, and professional writers working on books and long-term projects. The piece resonated with me because ultimately, it asks writers to evaluate where they invest and how they budget their time, and I think this is worth thinking about, no matter your goals and reasons for blogging.
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